Start with what they already enjoy
Notice whether their current scents feel fresh, floral, sweet, woody, spicy or oud-led. A nearby scent direction is safer than choosing only by packaging.
Think about projection and routine
Someone who works in close professional settings may prefer a controlled presence. A customer who enjoys evening events may appreciate a richer or more expressive direction.
Set a clear budget
Use a firm price range before comparing brands. The current price on each Maison product page lets you shortlist without discovering a mismatch at the end.